ICONA Health

Meet ICONA Health

Feel like yourself again
only better.

Your body’s evolution in your 30s through 60s mark the beginning of a new chapter in your long term well-being. At ICONA, we combine the art and science of hormone health to create individualized, evidence-based treatment plans crafted by our experienced providers.

Our focus is simple: restore energy, support emotional balance, and increase your longevity in a way that aligns with your body and lifestyle, so you can show up with confidence and ease.

 

Our Mission

ICONA seeks to redefine the way we age — transforming it into a celebration of vitality, confidence, and timeless allure. We unite the art and science of hormone optimization to help women and men feel ageless, energized, and wholly themselves again.

 

Our Founders

Alan McCool, MD, FACS

Founder, ICONA Health

 

Dr. Alan McCool is a board-certified urologist and recognized leader in sexual and hormone health. A graduate of the University of Alabama School of Medicine, he completed his urology residency at Indiana University, training under one of the pioneers in surgical correction for erectile dysfunction.

With more than two decades of experience, Dr. McCool presently serves as Chief of Surgery and Chairman of the Robotics Committee at Baptist Health Medical Center in Jasper, Alabama. He also served two terms as President of the Medical Staff. His expertise spans aesthetic urology, erectile dysfunction, robotic surgery, and male and female incontinence.

As a principal investigator and early adopter of advanced technologies such as the Titan® Touch penile prosthesis and Virtue® male sling, Dr. McCool has been recognized internationally for his contributions to urologic innovation, performing hundreds of complex procedures across the U.S., Europe, and Australia.

His journey into hormone health began when he observed how men often received proactive treatment for low testosterone, while women navigating perimenopause or menopause were frequently overlooked. Motivated to change that, Dr. McCool pursued advanced certification in women’s hormone health through Dr. Heather Hirsch’s program to expand his commitment to restoring vitality and confidence for all.

Today, as the founder of ICONA Health, Dr. McCool is the leader of a new era of wellness that integrates science, artistry, and empathy to help patients feel ageless, energized, and wholly themselves again.

Outside of medicine, he finds joy in strength training with his wife, spending time with his family, and cheering on UAB football and basketball.

Amy McCool

Co-Founder, ICONA Health

 

Location

Address

3415 Independence Dr
Ste 108
Birmingham ,Alabama ,35209

Treatments & Services

Hair Loss

Longevity

Sexual Wellness

Skin Care

Weight Loss