Connect
/
For plastic surgery

Get the surgical case you would have turned away

A patient books a consult, wants the procedure, and comes back outside your BMI criteria. Today that consult ends in a no and the patient goes somewhere else. With Connect you run the weight program yourself, earn on it every month, and the patient returns to you at goal weight to book the surgery.

LegitScript Enterprise Certification Partner, Healthcare
One consult, two revenue lines, the same patient.
DrWell is LegitScript certified. The weight program runs on a monthly subscription your practice prices, medication is dispensed by a pre-vetted 503A or 503B pharmacy and shipped to the patient, and none of it changes how you bill for surgery.
The decline

The consult that ends in a no is still a consult you paid for

Marketing brought the patient in. Your coordinator ran the consult. The patient wants the procedure and can pay for it. Then the BMI comes back outside what you or your facility will accept, and the entire investment walks back out the door.

01
You already paid to get them in the room

The ad spend, the coordinator's hour and the consult slot are spent whether or not the case books. A decline is the most expensive outcome in the funnel, because it costs everything a booked case costs and returns nothing.

02
The patient does not stop wanting the procedure

They go home and look for a surgeon with a different threshold, or they start a weight program somewhere else. Either way the relationship your practice just built transfers to whoever picks them up next.

03
Telling them to come back thinner rarely brings them back

Come back when you have lost forty pounds is a referral to whoever helps them lose it. The practice running the weight program is the one they call when they are ready, and that is the practice that books the case.

04
Running the program yourself keeps both

The patient stays your patient across the whole arc. Your practice earns every month while they work toward the threshold, and the surgical case is still yours at the end of it.

What the case is worth

The case you decline is not a small case

Body contouring is among the higher fee work in an aesthetic practice, and it is exactly the work a BMI decline sends somewhere else. The figures below are the average surgeon fees published by the American Society of Plastic Surgeons for 2024.

ASPS puts the average surgeon fee for abdominoplasty at $8,174.
These are surgeon fees only. Anesthesia and facility costs sit on top of them.
A patient who reaches goal weight frequently books more than one of these.
ASPS 2024 average surgeon fees
Abdominoplasty
$8,000 to $13,500
Breast lift
$6,500 to $11,000
Neck lift
$7,500 to $13,000
Upper arm lift
$6,000 to $10,500
Lower body lift
$10,000 to $16,500

Source: American Society of Plastic Surgeons, 2024 average surgeon fees. Surgeon fee only, not including anesthesia, facility or other related expenses. Your own fees will differ by market and complexity.

Where the medication comes from

A licensed pharmacy fills it and ships it to the patient

A surgeon signs their name to outcomes. The question worth asking about any medication your practice puts a patient on is who is accountable if something is wrong with a lot. Here the answer is a licensed pharmacy with a dispensing record, not a supplier with a website.

Every order is dispensed against a prescription written for one named patient.
Pharmacies are checked on accreditation, state licensure and lot testing before they see an order.
Nothing is stored, mixed or handled anywhere in your office at any point.
Why this program belongs in your practice

You are the one holding the surgical goal. A patient losing weight toward a procedure has a reason to stay on the program that a general weight loss patient does not have. The finish line is a date on your surgical calendar. No telehealth platform can offer that, which is why the program runs better out of your office than out of anywhere else.

What every order passes through
Your provider writes it for one named patient, under their own license
A consent specific to compounded medication is signed before checkout completes
An accredited 503A or 503B pharmacy takes the order
That pharmacy compounds and verifies the dose for that patient
Injectable lots go to an outside lab for strength, purity and sterility
It ships to the patient with tracking, cold packed where the drug requires it

Medication arrives compounded at the prescribed dose and ready to administer. Nothing is mixed or diluted in your office.

After the weight comes off

Weight loss does not end the surgical conversation, it starts a longer one

A patient who loses a significant amount of weight arrives with skin laxity they did not have before, and with a new willingness to address it. The procedure they originally called about is often the first of several.

01
The procedure they came for

The tummy tuck, the mommy makeover or whatever brought them to the consult is now on the table, at a BMI you and your facility are comfortable operating at.

02
The laxity the weight loss created

Significant loss leaves loose skin at the abdomen, arms, thighs and neck. A patient who would never have asked about an arm lift before will ask about one after.

03
Volume change in the breast and face

Weight loss changes breast volume and facial fullness. Lifts, augmentation and facial work frequently follow, and by then the patient is comfortable in your office and already in your chart.

04
Staged over a year, not sold in one visit

These do not book all at once and should not be pitched that way. The patient who stayed on your program for nine months is easy to reach when they are ready for the next one, because they never left your practice.

What is in the price

One number per month, with nothing arriving later

Your practice quotes an all-in number for a procedure and then honors it. The medication program should behave the same way. Connect puts the landed cost on screen with shipping and cold packaging already inside it, so the monthly number you quote is a number you can hold.

Every medication at every dose is priced before you commit to a program.
Freight and cold chain are not billed separately. They are in the number.
There is no month end pharmacy invoice to reconcile against your ledger.
What the quoted price includes
The medication
Included
Shipping to the patient
Included
Cold packaging when required
Included
Minimum order volume
None
Inventory you buy up front
None

Price is set by what every practice on Connect buys together, not by the volume one practice can commit to alone.

What you keep

What one declined consult is worth if you keep it

The same patient, followed from the consult you would have declined through to the procedure. The program margin is illustrative. The surgical fee is the ASPS published average.

$250
Kept per month on the program

What the practice keeps on the medication each month, after the landed cost with shipping and cold packaging already inside it. Your practice sets what the patient pays.

$2,250
Over a nine month program

Margin the practice earns while the patient works toward your threshold. On a patient you would otherwise have declined, this is revenue that did not exist before.

$8,174
Average abdominoplasty fee

The average surgeon fee for abdominoplasty in the most recent ASPS statistics. Surgeon fee only, with anesthesia and facility on top of it, and your own fee will differ.

$10,424
From a consult you would have declined

The program margin plus the surgical fee, from one patient who walked in not meeting criteria. Anything they book after the weight loss sits on top of this number.

Program margin figures are illustrative and based on typical program economics, not a promise of results. The surgical figure is the average surgeon fee published by the American Society of Plastic Surgeons and varies by market, complexity and practice.

Payments

Recurring card payments that never touch your surgical billing

A surgical practice is built to collect one large payment before a case. A monthly program is the opposite pattern, and it fails the same way every time: a card quietly stops working in month four and nobody notices until the patient has drifted off the program.

The charge runs on the program's cycle with nobody keying it in.
A decline retries and recovers on its own, and the patient replaces the card in the portal.
Compounded programs get classified as high risk. This one is underwritten for it.
What lands on one transaction
Medication cost
Settled
Shipping and cold packaging
Settled
Platform service fee
Settled
Separate monthly pharmacy bill
None
Statement to reconcile later
None

Nothing arrives later as a separate statement to reconcile.

Run the numbers on your declines

See what your declined consults are worth

Book a 30 minute call. Bring roughly how many consults a month you decline on BMI and what those patients came in for, and we will show the program margin, the surgical revenue on the other side of it, and the patient experience with your practice name on it. No slides.

Book a demo
The long arc

One patient, followed for two years

The weight program is not the product. It is the bridge between a consult you would have lost and a surgical relationship that runs for years.

01
Months one to nine, the program

The patient is enrolled, charged monthly and shipped medication at home. Your practice earns on every cycle, and the patient is working toward a goal that has your surgical date at the end of it.

02
The procedure they originally came for

At goal weight the case books. This is revenue your practice had already written off at the first consult, recovered from a patient who never went anywhere else.

03
What the weight loss revealed

Loose skin and volume change bring the patient back for contouring work they were not thinking about when they first called your office.

04
Maintenance keeps them enrolled

A lower maintenance dose after the procedure keeps the patient on a monthly program and keeps your practice in their life, which is where the next referral comes from.

Advertising

Advertise the weight program without the ad account getting flagged

Prescription weight medication is a restricted advertising category. Practices usually discover this when a campaign is disapproved or the ad account gets limited, because the platforms require certification held by the advertiser itself. DrWell holds it.

Ads run through DrWell's LegitScript Enterprise certified accounts.
Every creative names your practice and your city.
Traffic lands on a page built for your practice, with the consult routed to your providers.
Running ads in this category
Certification required to advertise
Yes
Certification your practice must hold
None
Your practice named in the creative
Every ad
Where the traffic lands
A page built for you
DrWell national streaming ads
Run at the holidays

The certified advertising program is available as a paid program once your program has patients enrolled.

Already built

What a surgical practice would otherwise have to assemble

A surgical practice that decides to add a medication program quietly signs up to become a pharmacy vendor, a compliance function and a subscription biller. Connect arrives with all three already built.

01
A pharmacy network, not one account

Accredited 503A and 503B pharmacies covering every state, already vetted on licensure and lot testing. Nobody in your office negotiates a rate, signs a supply agreement or takes delivery of anything.

02
Consent that covers a compounded drug

A compounded medication needs a consent of its own, and it is not the surgical consent you already use. Connect captures it at checkout, versioned and timestamped against the record, and the purchase will not complete without it.

03
Billing that survives the category

Subscription billing with retry and card recovery, and medication, freight and the platform service fee all landing on one transaction. Your surgical collections are untouched by any of it.

04
A portal that keeps this off your coordinator

Status, tracking, pause and cancel, under your practice name. Coordinator time belongs on consults and surgical scheduling, not on locating a package.

Compounded medications are not FDA approved, and the FDA does not review them for safety or effectiveness before they are sold. Connect does not make a clinic compliant on its own and does not replace your own legal and clinical judgment.

A week in the practice

Eight jobs, before and after Connect

These are the eight things a weight program makes somebody do every week. Here is what each one costs a surgical practice running the program on its own, and what it looks like on Connect.

The job
Today
On Connect
Placing the next order
Log into a pharmacy portal and retype the prescription
Generated on the plan's cycle for your provider to review
Adjusting a dose
Remember who is due and edit the order by hand
Set on the plan, so it advances or holds by itself
Knowing your real cost
Total the invoice, the shipping and the cold pack at month end
Landed cost on screen before you set your price
Collecting the money
A separate card terminal and a phone call when the payment fails
Charges on the cycle, with retries and card recovery built in
Answering where is my medication
Front desk calls the pharmacy, then calls the patient back
Patient sees tracking in the portal without calling you
Pausing a patient
Cancel the program and rebuild it when they restart
Patient pauses in the portal, orders stop and restart
Covering a stockout
Call around while the patient waits
Order routes to another pharmacy in the network
Proving consent
Hunt through email for a signed form
Captured at checkout and timestamped to the record

Based on how practices describe running a weight program on their own: a pharmacy portal, a card terminal and a spreadsheet.

Adding it

Adding this without touching the surgical schedule

A surgical practice runs on operating time and coordinator hours. A weight program that eats either one will not last a year. Here is how practices start.

01
Start with your declines

Every practice has a list of consults declined on BMI in the last year. That list is the pilot, and every patient on it already wanted the procedure and already met you.

02
The coordinator enrolls, the provider reviews

Enrollment happens at the consult in a few minutes. The clinical step is a provider reviewing and submitting the order, which is minutes a month rather than a workflow.

03
The portal handles everything after that

Shipping, tracking, pausing and card updates are things the patient does themselves. If those calls start landing on your front desk, the program is configured wrong and it is worth fixing.

04
Check the numbers before you commit

Send the programs you would offer and DrWell prices them line by line. The comparison comes back as real numbers instead of a pitch.

Getting started

From signup to your first enrolled patient

There is no implementation and no data migration, because Connect sits beside your existing systems rather than replacing any of them. A practice that decides to do this on a Monday can enroll its first declined consult the same afternoon. Plans start at $2,999 a year or $299 a month.

Nothing to schedule with an onboarding team before you can begin.
Surgeons, injectors, coordinators and locations are all unlimited.
Landed cost is on screen while you set what the patient pays.
Signup to first order
Create the account
About 10 minutes
Finish onboarding
Under 5 minutes
Build or import a program
Same session
Enroll your first patient
Under 1 minute
Implementation project
None

Plans are priced by how many patients are enrolled at one time, not by how many staff use the platform.

Bring your current numbers

Tell us how many consults you decline on BMI

Send a rough count of the consults you decline on BMI each month and the procedures those patients came in for. We will price the weight program, show the margin at a price you set, and put it next to the surgical fees you would have booked. You will also see a real program built end to end rather than a slide about it.

How we check a pharmacy
Questions we get

What surgical practices ask us

Why would a plastic surgery practice run a weight program?

Because the alternative is declining a consult you already paid to generate. A patient outside your BMI criteria still wants the procedure and will pursue it somewhere. Running the program yourself means the practice earns monthly during the runway, stays in contact with the patient, and is the one holding the relationship when they reach a weight you are comfortable operating at.

Who prescribes the medication?

A licensed provider on your team, under their own license. Connect does not prescribe and does not supply providers, and DrWell makes no clinical decisions. Many practices assign this to a nurse practitioner or physician assistant rather than the surgeon, which keeps it off the operating schedule entirely. Scope of practice and supervision rules differ by state, so confirm yours with your own counsel.

What BMI threshold should we use?

That is your call and your facility's, and it is not something a software platform should be setting for you. Thresholds vary by surgeon, by procedure, by anesthesia provider and by whether the case is done in an office suite, a surgery center or a hospital. Connect does not set or enforce a number. What it does is give you something to offer the patients who fall outside whatever threshold you already use.

How long before a patient reaches a weight we can operate at?

That is a clinical question and it varies by patient, starting weight, medication and how far they are from your threshold. Nobody should promise you a timeline. What the platform changes is that the runway is no longer dead time for your practice. The patient is enrolled, charged monthly and in contact with your office the entire way, instead of disappearing for a year and possibly not coming back.

Does this cannibalize our surgical revenue?

It precedes it rather than replacing it. These are patients who are not booking a case today at any price, because you will not operate on them yet. The program earns during a period that currently earns nothing, and it improves the odds the case books with you rather than with the next practice they call. Patients who already meet your criteria should go straight to surgery.

What happens to the program after the surgery?

Most practices move the patient to a lower maintenance dose on the same subscription rather than ending it. Holding the result protects the surgical outcome the patient just paid for, and it keeps a monthly relationship open with somebody who is now a strong candidate for contouring work and a reliable source of referrals.

Do we need to stock or buy inventory?

No. Each order is compounded for the individual patient after checkout and ships to their home address, so there is nothing in your refrigerator and no capital tied up in vials. Some 503B medications can be ordered as office stock if your practice would rather keep them on hand.

How much work is this for our coordinator?

Enrollment is a few minutes at the end of a consult that is already happening. After that, orders generate on the plan's cycle, the card is charged automatically, a declined card retries on its own, and patients handle tracking, pausing and card updates in the portal. If shipping questions start reaching your coordinator, the program is configured wrong.

Does Connect replace our practice management system?

No. Connect runs alongside whatever you use for charting, scheduling and surgical billing. It handles the medication program only: the treatment plan, the patient's subscription, the order to the pharmacy, the monthly payment and the patient portal. Nothing about your surgical workflow changes.

Can we advertise the weight program on Google and Meta?

Not on your own ad account, in most cases. The platforms treat prescription weight medication as a restricted category and require the advertiser itself to hold certification, which is why practice-run campaigns get disapproved or the whole account gets limited. DrWell holds LegitScript Enterprise certification and runs ads through its own certified accounts as a paid program, with your practice and city named in every creative.

How long does it take to get started?

Same day for most practices. The account takes about ten minutes, onboarding runs under five, and a first patient can be enrolled in under a minute. The decision worth making in advance is which programs you want to offer and what each one costs the patient, because that is the only part the software cannot decide for you.

Can we enroll patients who live out of state?

Only where one of your providers holds a license, and telehealth rules differ by state. Connect checks the provider's license against the patient's state before an order can be submitted, and the pharmacy network ships to all 50 states and DC. This matters for practices that draw surgical patients from a wide region, because the weight program has to follow the same licensure rules the consult does.

What does Connect cost?

Plans start at $2,999 a year or $299 a month, priced by how many patients are enrolled at one time rather than how many staff use the platform. Every provider, every location and every staff login is included. On the illustrative figures above, a single recovered case covers the annual plan several times over.

Connect by DrWell

Price the cases you are declining. Thirty minutes.

Send your consult decline volume and the procedures involved. We will show the program margin, the surgical revenue on the other side of it, and the plan your patients would receive with your practice name and care team on it.